Does Successful Social Media Marketing Affect Brand Value?: An Empirical Investigation

نویسندگان

  • Stefan Koch
  • Asli Dikmen
چکیده

No part of this journal may be reproduced or used in any form or by any means without written permission from the publisher, except for noncommercial, educational use including classroom teaching purposes. Product or company names used in this journal are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. The views expressed in this journal are those of the authors but not necessarily of IGI Global.

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عنوان ژورنال:
  • JECO

دوره 13  شماره 

صفحات  -

تاریخ انتشار 2015